GWM
A discovery into the brand
Tell me more…
Why GWM? First the car, second the car, third the car
This is a belief that runs through every employee at GWM. It’s a belief that has driven the company forward from the day we were founded in 1990, pushing the boundaries of what a car can do.
With over 80,000 employees worldwide and 70% of components built in-house, GWM is engineered with control, confidence and scale. Sold in more than 170 countries through a network of 1,000+ sales channels, with annual sales exceeding 1.3 million vehicles and a global community of over 15 million drivers, this isn’t a newcomer — it’s a global force, intelligently moving the world forward.
It’s the same relentless belief that has seen GWM specialise in building cars that are fit for purpose. With each model specifically engineered to meet the needs of our customers – in the most inspiring and innovative way.
Uncompromising
Driven to Succeed
‘Good enough’ isn’t in our vocabulary. We always strive for more. With an uncompromising focus on innovation, quality, growth and safety, we’re determined to become a major influence in automative.
Specialised
Designed for You
By following a ‘fit for purpose’ principle, we design our cars with a relentlessly customer-first approach. Because we know every vehicle plays more than one role across their lifespan.
Dedication
Our Future is Sustainability
We’re as passionate about our planet as we are about our business. That means we’re dedicated to using advanced technologies and the development of renewable energy sources.
Models
Explore the GWM range
Retailers
Find your local GWM retailer
Ownership
Support for when you need it